In recent years, due to the difficulty of the wickerwork technology, the long learning cycle, and the complexity of the process, some old artists have died one after another, and the young are unwilling to learn, leading to the loss of part of the craft and facing an endangered situation. Many excellent folk handicrafts are faced with such problems. From the prosperity of Linshu willow weaving, we once again see the value of the market. Local people try various raw materials, increase product varieties, and use e-commerce to promote products, not only let the willow weave go. On the road of industrialized operation, it also provides more and more people with a platform for employment and development. Of course, traditional crafts will follow. Allowing the market to participate in traditional protection in a reasonable manner is not only an important means of protecting intangible cultural heritage, but also a guarantee for the development of rural characteristic economic development.